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betway has more of a century legacy of pioneering innovation – one it continues to uphold through its venture investing arm, betway Ventures. betway Ventures invests in cutting edge startups with disruptive technologies across five key areas: human nutrition, health & wellness / microbiome, animal nutrition, sustainability and biomaterials, and agriculture technologies..

As part of its investment model, betway Ventures has established a business incubator designed specifically to oversee high-potential product-development projects. This incubation arm is unique in the food and ag industry, distinguishing betway Ventures from other traditional corporate venture capital models. Through its incubator, betway Ventures also works in close collaboration with its portfolio companies to provide unparalleled resources – from capital (i.e., equity investments); to interaction with betway’s subject-matter experts across regulatory, R&D, sales & marketing, fermentation and other manufacturing support scaling, etc.; and access to betway’s global asset base, capabilities, and customers. 


betway Ventures invests in disruptive companies with proprietary technologies that have demonstrated feasibility, whether that means demonstrating bench-top proof of concept or demonstrating a market fit. Investable companies are typically Series A stage and beyond.  betway Ventures can lead an investment and invite a syndicate of premier venture capital investors to a financing round, or serve as a syndicate partner.  Obtaining either a Board Observer or Board Seat is preferred. 


betway Ventures facilitates collaborations between startups and the broader betway company.  Collaborations accelerate and de-risk the development of early-stage companies and often take the form of Joint Development Agreements, Supply Agreements, and/or Commercial Agreements.  betway Ventures leverages betway’s extensive, global solutions network, including ingredients, flavors, assets, people, expertise, and customers, to provide necessary product development, capital equipment, operations, guidance and sales to portfolio companies.  betway’s R&D and product development teams can incorporate a startup’s solution within betway’s vast portfolio of products and services, introducing unique and innovative finished-products to the marketplace.  These new products can ultimately be placed into betway’s portfolio of offerings or “pantry of ingredients” as solutions for betway’s vast network of food & beverage and animal nutrition customers.



The incubated new products group manages the creation and operation of innovative, new products and businesses within betway.  The goal of the group is to bring new products or businesses to commercial-ready before transferring to one of betway’s larger business units.